Osterman launches brand make-over to better communicate value-added services for customers

CHESHIRE, Conn. – Osterman, a leading distributor of prime, commodity and engineered resins, today unveiled a new branding strategy designed to more effectively communicate the company’s value-added services for customers.

“Since our company was founded almost forty years ago, we’ve always offered customers value-added services,” said John Dwyer, Osterman president. “Our new branding initiative is to communicate that philosophy more attractively and forcefully so current and potential customers will clearly see how Osterman can positively enhance their own business ventures. There’s a perception that we’re just a trader or a distributor. The reality is we’re engaged in every aspect of the plastics business. Our new make-over will bring that message home loud and clear.”

“Above all, we want our customers to understand how they benefit by what we believe is our core value: integrity. Integrity means we stand by our word, honor our deals, and never renege on a commitment. Our long, close relationships with key suppliers, coupled with our in-depth market intelligence, means our customers can trust us for assured supply, even during volatile circumstances, and always at a competitive price.”

Transacting a billion pounds of material a year, Osterman has deep supplier relationships that allow uninterrupted delivery to customers. The company constantly uses its market intelligence to stay ahead of market dynamics, sharing that information with customers so they can make informed purchasing decisions. Unlike super-sized companies, Osterman has the flexibility to effectively handle a wide range of services, both domestic and international, so customers can find what they need from a single source, not to mention receiving on-site, hands-on technical support.

The brand make-over entails a new company logo adapted for each Osterman business, a totally revamped website, and new communications materials including a comprehensive line card that customers can use to make their purchasing decisions more intelligently and effectively. The new branding initiative also involves coordinated advertising to help make customers more aware of the benefits Osterman provides.

About Osterman
Osterman offers a complete line of commodity plastic products including prime, generic, wide-specification, compounded and engineered resins. Osterman’s extensive industry knowledge and purchasing volume enables the company to provide customers application solutions and real time market information. The company has a fully integrated international presence that is rapidly growing in Latin America and globally. For more information, call: 203-649-4155 or visit: www.osterman-co.com.

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Company contact: Kristin DeFeo, Marketing Manager, 203-649-4155; kdefeo@osterman-co.com
Media contact: Harry McBrien, Maier True Communication, 860-677-4581; harry@maier.com